Consider the road warrior—the weary business traveler. We all know someone like that. These are the people who travel great distances for work and to work, days on end. Road warriors need a place to stay and more hotels are competing for this business. How does the road warrior choose where to stay for the evening? Sometimes small things matter when making this choice; this is where hotels have become competitive. Hotels seek to differentiate themselves from their competitors by making by attending to these small details.