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Color Theory: Choosing Colors in the Workplace Part 2

Color Theory: Choosing Colors in the Workplace Part 2What if going to work seemed effortless and comforting, but you could never exactly figure out why. All you know is how you feel great when you enter certain rooms at work. For instance, the break room looks ordinary: a microwave oven, a refrigerator, and a few tables. Somehow you find it peaceful and calming. Going from department to department, your mood is elevated while taking an otherwise mundane walk. In both cases there is a certain something that just makes you feel different. What could that unknown be? COLOR!

It is a well-known fact that color affects our mood. Colors affect our mood, stimulate the appetite and make us wild or mild. Colors are considered to be either warm or cool. Yellow, orange and red are the colors of fire, flames and heat. Embers are red hot, for example. Blues, greens and violets represent the colors of water, leaves and the sky. Warm colors are high-arousal colors while the cool colors are low-arousal hues. Using color to modify behavior is a very old trick used in many businesses and industries. How can the use of color in your workplace change attitudes and boost productivity?

Some colors enhance mood, while other colors stimulate analytical thinking and provide a source of motivation. They increase output and creativity. Think about what traits could help a business to succeed and meet its goals. Motivation, cohesion, productivity and mental agility are all desirable traits—now, use the color lever to improve results:

  • Blues are good for increasing productivity, while producing a stable sense of calm helping employees to focus on their work.
  • Green is good for people that work longer hours. This color provides a feeling of rejuvenation.
  • Yellow has been known to increase creativity, especially important for graphic artists and writers.
  • Red increases the heart rate and invokes emotion. Look around your place of work and notice what areas are red; extinguishers, alarms buttons, and danger zones.

Avoid using stripes, checks, plaids and geometric shapes and patterns in work areas where employees are trying to focus and concentrate. They are all very distracting and can cause headaches and distress. Gray, beige and white can bring on feelings of sadness and depression in women. Oranges and purples produced similar depressed feelings in men. Bold and bright colors such as reds, purples and yellow-greens are not conducive to a productive work environment either.

What are the real life applications for color theory? All workplaces are concerned with safety, productivity and profitability. Use this knowledge to bring out the best from employees. Provide the appropriate stimuli to evoke the desired response. For instance, never use colors that encourage hyperactivity in an area where precision and focus are required. Examine character traits each type of employee should exhibit when they are successful then seek out the color palette to promote that behavior.

Our commercial flooring experts at Commercial Flooring & Interior Concepts, Inc., are fluent in helping businesses choose the right color schemes for their business. Take the guesswork out of what flooring surface will meet your commercial needs while choosing the most cost-effective option and staying within your budget. Our experienced staff will ask all the right questions to arrive at all the right answers.   

To learn more about how choosing color affects mood, click below!

Read More About Choosing Color

Topics: Office Design