Color therapy or “chromotherapy” is one of the newest forms of alternative medicine. Supporters make some very bold statements about the effect of color on the human body, such as the notion that the color purple may help your sleep and even cure addictive behaviors. There is no doubt that color has an effect on us as it affects our mood and emotions. Colors impact our perception of well-being or uneasiness. They can make a room seem bigger when painted with light colors and diminish room size with darker hues. Colors carry symbolic meanings that we recognize subconsciously. In short, commercial properties need to take into account the importance of color on its customers and staff.
Hotels have been aware of this for many years. Some hotels have chosen to explicitly market their use of colors. One hotel in New York offers rooms decorated in "Rev up with red", "Heal with teal" and "Soothe with blue." These hotels use the color scheme to attract a certain group of customers and hopefully build brand loyalty. While walls and ceiling get the most attention, floor coloring certainly is important as well. In these hotels, the floors continue the color theme as designers wanted to maximize the impact upon the guest. Hotel designers want to maximize the impact upon the guest, so the floors are consistent with the color theme. This strategy is vastly different than the conventional wisdom of hotel color schemes.
Hotels traditionally portray themselves as being places of comfort, hospitality and relaxation. They capitalize on earthy colors such as browns and tans, as well as natural colors like various shades of blues and greens. Despite the color therapy trend, most hotels avoid bold colors. Monochromatic color schemes that use varying shades of one color were favorites. To make matters more complex, different hotel spaces call for different color schemes. A hotel conference room would not be decorated in the same way the restaurant or a suite would be. Spaces have all different purposes, and consequently, different colors are used to portray them.
Hotel flooring plays its part in the color scheme, but it has its own unique considerations. Floors are heavily used and can show wear and tear over time. This is especially so in heavily trafficked areas like lobbies or restaurants. Dirt accumulation is also a consideration. Hotel floors are cleaned very frequently and the cleaning agent can also cause the floor color to fade as well. The choice of flooring material can also limit the choice of colors. No one would paint a beautiful natural hardwood floor bright red.
Choosing the best hotel design themes for your hospitality business doesn’t have to be difficult. Our specialists are fluent in best practices for hospitality design for all facility sizes. We will be able to assist you with making the best possible color choice for your floors and will consult with your design professionals to make sure floor materials and colors are parallel with your design plan. Click below to learn more about hotel design!